Online Advertisers Reach Out to Minorities

Dec 18, 2008  •  Post A Comment

Research firm eMarketer finds that online advertisers are beginning to target their ads more toward minorities and will continue to increase their efforts in the coming months, BusinessWeek reports. The Association of National Advertisers recently conducted a study that found of the marketers that target minorities, 95% create messages for Latin Americans, 76% for African Americans and 38% for Asian Americans, all of which are increases from 2003, the magazine finds.
—Sergio Ibarra

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