Television ad spending is expected to decline by 4.2% in 2009, according to eMarketer, but the television industry has a less bleak forecast than do newspapers, magazines and radio. The eMarketer report cites other forecasts, ranging from a predicted 4.0% decline in network TV advertising by Myers Publishing to a 7.8% decline forecast by Barclays Capital. Declines forecast for newspapers go as high as 15%, with magazines estimated to lose as much as 13% in ad revenues.
—Dennis Liff