Chrysler Shifts Focus to Spot TV Ads

Jan 12, 2009  •  Post A Comment

Chrysler will focus more on spot TV advertising than national commercials in an effort to use its budget in a more flexible way, Advertising Age reports. The company’s vice chairman, Jim Press, made the announcement Sunday at the American International Motor Show, where he focused on low warranty costs and low-recall yield for the year, the trade says. Chrysler, along with General Motors, will begin spending more wisely as part of an effort to receive $4 billion in loans from the federal government, AdAge says.
—Sergio Ibarra

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