Conan O’Brien and the iconic Anheuser-Busch Clydesdale horses will be making appearances in commercials for the brewer during next month’s Super Bowl telecast on NBC, AdWeek reports. O’Brien will be featured in a spot for Bud Light under its “Drinkability” campaign, and the Clydesdales will be featured in three separate spots for Budweiser, the trade says. The company also plans on using its ad time to increase awareness for one or both of its other products, Budweiser American Ale and Bud Light Lime, AdWeek says.
—Sergio Ibarra