HBO Starts Campaign for ‘Big Love’

Jan 6, 2009  •  Post A Comment

HBO is starting an aggressive advertising campaign to remind people about “Big Love,” the drama about a polygamous family that last aired a new episode in August 2007, the New York Times says. Part of the campaign, with the tagline “Everyone Has Something to Hide,” involves street-level billboards with headphone jacks, into which people can insert their own headphones to hear voices saying lines such as “If my family knew I was looking at these magazines, oh my my.”
—Aimee Picchi

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