Media and marketing research firm Arbitron has tapped Michael Skarzynski as the company’s president and CEO, Multichannel News reports. Skarzynski most recently was CEO of Iptivia, a performance management software company, the trade says. Skarzynski also will serve on the company’s board of directors. He will work out of Arbitron’s office in Columbia, Md., Multichannel says.
—Sergio Ibarra