Web video consumption has increased by one-third over the last year, MediaPost says, citing new comScore numbers. U.S. Internet viewers watched 12.7 billion videos and clips during November 2008, a 34% increase from the year before, the site says. YouTube continued its dominance in the field, accounting for 40% of the audience, though sixth-place Hulu had the longest average view per session, at almost 12 minutes, MediaPost says.
—Sergio Ibarra
Web Video Viewership Up 34% Over Last Year
Jan 6, 2009 • Post A Comment
Do you also have data on viewership of videos on branded or corporate sites for universities, consumer goods, retailers, etc.
I work with many clients who are investing in original content for their sites. I’d love to know the trend for viewership for these sorts of sites as well.
Thanks for any assistance.