YouTube is in talks with the William Morris Agency to sign a deal that will bring content created by the talent agency’s clients to the world’s biggest online video site, the New York Times reports, citing unnamed sources familiar with the discussions. Although the deal has not been completed, such an agreement would add more high-profile names to YouTube, which is still searching for a revenue method that will fully take advantage of its massive audience, the newspaper says. In return, the content creators would retain a share in ownership of the videos and series, the Times adds.
—Sergio Ibarra