Axe Cuts Content Deal With Four Viacom Nets

Feb 26, 2009  •  Post A Comment

Unilever has cut a deal to promote its new line of Axe hair products with original content on Viacom networks Comedy Central, Spike TV, VH1 and MTV, Advertising Age reports. The content pushes viewers to a March 15 block of programming on MTV that will feature a mock telethon during commercial breaks.
—Jon Lafayette

One Comment

  1. unilever is really leading the industry in adventurous branded entertainment and innovations in advertising

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