Unilever has cut a deal to promote its new line of Axe hair products with original content on Viacom networks Comedy Central, Spike TV, VH1 and MTV, Advertising Age reports. The content pushes viewers to a March 15 block of programming on MTV that will feature a mock telethon during commercial breaks.
—Jon Lafayette
Axe Cuts Content Deal With Four Viacom Nets
Feb 26, 2009 • Post A Comment
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