Denny’s Super Bowl commercial, which promoted a free breakfast, gave the restaurant chain “a very encouraging lift in guest traffic,” CEO Nelson Marchioli told investors, MediaPost reports. Yet the full benefit remains to be seen in whether those customers become returning visitors, the publication says.
—Aimee Picchi
Denny’s Super Bowl Ad Gave ‘Lift’
Feb 19, 2009 • Post A Comment
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