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GroupM, Nielsen Team Up for Ad Analysis

Feb 11, 2009  •  Post A Comment

GroupM, a division of WPP, signed with the Nielsen Co. for a new ad-tracking service called KeepingTrac, MediaPost reports. With the new service, GroupM will be able to track ad campaigns in-flight and on the fly, as opposed to waiting several days to evaluate viewership, the site says. “KeepingTrac will not only allow us to verify in real time our ad placement, but we can quickly marry that with Nielsen audience data to estimate schedule performance,” GroupM North America Chief Investment Officer Rino Scanzoni said, according to the site.
—Sergio Ibarra

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