Hulu.com viewership is becoming younger, signaling that the site may be entering its mass-adoption phase, the Wall Street Journal reports. When the site launched last March, 47% of the site’s visitors were over the age of 55, the newspaper notes. After reaching new visitor highs after its Super Bowl commercial, about 30% of the site’s visitors are between the ages of 25 and 34. Hulu now ranks as the fourth most visited Web video site, says the Wall Street Journal, citing Hitwise data.
—Sergio Ibarra