P&G Bullish on Ad Spending

Feb 2, 2009  •  Post A Comment

Procter & Gamble CEO A.G. Lafley said on an investor call Friday that his company’s marketing spending will remain at traditional levels and is “absolutely not” cutting ad dollars, MediaPost reports. In fact, Lafley said because of the weakening ad economy, the maker of Tide and Crest is able to buy more delivery for the same cost, with the benefit of “improving our shares of voice,” the Web site reports.
—Aimee Picchi

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