A study due out next month shows that despite worries about fragmentation and digital video recorders, the effectiveness of advertising on television hasn’t declined, Advertising Age says. The study, funded by Nielsen’s Council for Research Excellence, finds that TV remains the dominant medium even for reaching young audiences, the trade paper says.
—Jon Lafayette
TV Ads Still Effective
Feb 23, 2009 • Post A Comment
As expected, TV remains the dominant medium for reaching viewers and persuading them to engage the brands presented via TV advertising. TV can touch more senses more easily than any other mass media and has been regarded as the most influential form of communication by Americans since it’s inception. Newspaper and radio are going to have an even tougher time making a go of it with ad budgets getting trimmed back during the current recession. The smart advertisers will focus more money in TV and make cuts in other less effective media choices. As an advertiser, you cannot afford not to concentrate your resources on Television as the known commodity for reaching new and existing customers most effectively! When times are tough and budgets tight, look to trimming the fat from print, radio and direct mail and moving those budgets to TV for a winning solution for growing your market share.
Troy S. Woody
It’s very good, I like it. Thanks very much.