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General Mills to Increase TV Spending

Mar 18, 2009  •  Post A Comment

General Mills plans to boost its TV advertising spending as the ailing economy leads consumers to eat at home more than before, BrandWeek reports. While the company’s profits for the third quarter in the 2009 fiscal year fell 33%, several of the company’s brands have seen increases in sales, including Betty Crocker desserts (+13%), frozen pizza (+28%) and dinner mixes (+9%).
—Sergio Ibarra

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