More TV Ad Spending Helped Banks

Mar 12, 2009  •  Post A Comment

New research from financial services firm Aite Group finds that the top fourth of the best-performing U.S. retail banks from 2006-2008 were those with the biggest TV spending ad budgets, Advertising Age reports. Aite tracked spending from 32 of the largest 50 U.S. retail banks, who as a group accounted for 75% of ad spending by the top 100 bank advertisers, the trade publication explains. According to the report, those banks in the top 25% had the biggest growth in deposit, loan and IRA account growth, AdAge says.
—Sergio Ibarra

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