A new study from Los Angeles-based advertising agency RPA shows that TV ratings have been down 7% to 10% for live viewing on some of the major broadcast networks, and commercial C3 numbers have been down between 5% and 8%, Broadcasting & Cable reports. Factors contributing to the declines include fewer new shows, the return of shows that typically wouldn’t have been renewed and the election cycle, the study finds, according to B&C.
—Sergio Ibarra