Ratings Down for TV, Commercials

Mar 2, 2009  •  Post A Comment

A new study from Los Angeles-based advertising agency RPA shows that TV ratings have been down 7% to 10% for live viewing on some of the major broadcast networks, and commercial C3 numbers have been down between 5% and 8%, Broadcasting & Cable reports. Factors contributing to the declines include fewer new shows, the return of shows that typically wouldn’t have been renewed and the election cycle, the study finds, according to B&C.
—Sergio Ibarra

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