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Spanish-Language Networks Brace for Upfronts

Mar 2, 2009  •  Post A Comment

Forecasted drops in advertising spending going into this year’s upfront presentations will affect Spanish-language TV networks particularly hard, Media Life Magazine reports. “In Spanish-language media, we don’t see the increase in ratings that we used to that would have a significant impact on budgets,” Castells & Asociados’ Leticia Juarez said, according to the magazine. Media Life also notes that many advertisers see Spanish-language TV as a secondary medium and have made budget cuts accordingly.
—Sergio Ibarra

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