Study: Ad-Based Online TV to Boom

Mar 25, 2009  •  Post A Comment

U.S. viewing of ad-supported Web television shows will grow to 10 times the amount of paid-for online shows, London-based researcher Screen Digest announced at its Peve Digital Entertainment Conference, Daily Variety says. The challenge will be for companies to convince consumers to pay for content that’s now available for free, the trade paper says. Meanwhile, piracy is becoming a large threat to the industry, akin to “a new channel,” BlinkBox Entertainment CEO Michael Comish said, according to the paper.
-Aimee Picchi

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