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Will TV Buys Change With Economy?

Mar 9, 2009  •  Post A Comment

With the economy in trouble, the way television commercials ares bought might change, with marketers holding onto their money much longer and hesitating to commit to upfront buys, Advertising Age says. Buyers will be seeking concessions such as lower pricing and more flexibility with options to reduce or pull out of spending commitments in the upfront, Adweek reports.
—Aimee Picchi

One Comment

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