IFC, Sundance Make Upfront Pitch

Apr 10, 2009  •  Post A Comment

Two networks that don’t take traditional commercials, IFC and Sundance Channel, are pitching themselves to sponsors as independent brands with an animated pitch on a website, Advertising Age reports. “We’re creating one business model out of two great, iconic brands,” Evan Shapiro, president of the networks, both owned by Cablevision’s Rainbow Media, tells the magazine.
—Jon Lafayette

One Comment

  1. Interesting thoughts here. I appreciate you taking the time to share them with us all. It’s people like you that make my day 🙂

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