IPG CEO: Upfront ‘Challenging’

Apr 28, 2009  •  Post A Comment

Interpublic Group CEO Michael Roth said in an interview with Fox Business Network that this year’s upfront will be “challenging” and involve “a lot of negotiation,” MediaPost reports. Traditional media is remains important to advertisers, even though they’ll be carefully watching how they’re spending this year, Roth said, according to MediaPost.
—Aimee Picchi

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