New data from Nielsen and its people meter sample group finds that the “quality” of its test group has been increasing, MediaPost reports. The Sample Performance Indicator, which measures the number of people who were approached to be a part of the people meter sample and the ones who are actually in it, hit a five-year high for the week ending March 29, the site says. Similarly, the household and persons in-tab measurements, which show the percentage of households and persons contributing usable date for ratings figures, rose to five-year highs for the week ending March 22, MediaPost adds.
—Sergio Ibarra