Rentrak Strikes HDNet Deal

Apr 8, 2009  •  Post A Comment

Rentrak has signed an agreement with HDNet for its TV Essentials audience-measuring product, its second deal for the service, MediaPost reports. HDNet will have access to TV Essentials’ 3 million set-top boxes. The deal comes after Rentrak’s agreement with the Inspiration Network, the trade publication says.
—Aimee Picchi

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