Chrysler, which has been operating in bankruptcy for a week, will start a national primetime television ad campaign beginning May 11, Advertising Age reports. The goal is to build potential buyers’ confidence in its vehicles, the trade paper says. The ads will run on shows including “30 Rock” and “Dancing With the Stars,” and will focus on the cars’ features rather than the parent company’s restructuring, the trade paper adds.
—Aimee Picchi