Fewer Upfront Cancellations Seen in Q3

May 4, 2009  •  Post A Comment

Some buyers are optimistic that advertisers will cancel a lower percentage of their upfront buys in the third quarter than they did in the second quarter, TelevisionWeek reports. Many major buyers have asked for an received extensions so they haven’t yet made their decision about canceling upfront orders, TVWeek says.
—Jon Lafayette

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