According to Turner Broadcasting research, advertising spending on cable networks lags the viewership of the channels, MediaPost reports. While ad-supported cable has a 60% share of prime-time total viewers, the channels only grab 29% of television’s prime-time ad spending, the trade publication says. The six broadcasters get 40% of prime-time viewers, yet take in 71% of ad spending, MediaPost adds.
-Aimee Picchi