Alcohol Advertising on Cable Has Increased With Number of Teen Viewers, Study Says

Aug 24, 2009  •  Post A Comment

Ads for alcoholic beverages on cable increased with the percentage of teens in the audience between 2001 and 2006, according to Broadcasting & Cable.

Citing a study by the Center on Alcohol Marketing and Youth and UCLA to be published in the American Journal of Public Health, B&C says cable accounts for about 95% of alcohol advertising on TV.

The study showed that for every 1% increase in teen audience there was a 7% increase in beer ads, a 15% boost in ads for distilled spirits, and a 15% increase in ads for so-called alopops, or flavored, sweet grain beverages, B&C says.

–Tom Gilbert

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