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Half-Completed Syndication Upfront Market Down a Huge 20%

Aug 10, 2009  •  Post A Comment

At the end of last week, the syndication upfront market was about 50% completed, and on track to bring in about $2 billion, which would be 20% less than last year, reports Mediaweek.

CPM rates are running down about 1% to 9%, with the overall market paralleling the broadcast upfront. Syndication upfront sales are expected to finish up by the end of this week.

–Elizabeth Jensen

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