The test of the new “Divorce Court” spinoff, “Wedlock or Deadlock,” is being extended by six weeks, B&C reports.
The first-run show from Twentieth Television and Fox Television Stations has been running on seven Fox stations without improving its time periods.
According to the report, "Wedlock or Deadlock has been operating on a very limited budget. It has done most of its market research by closely monitoring the Twitter feeds of host Dr. Michelle Callahan and Lynn Toler, the show’s executive producer, as well as the show’s Facebook and MySpace pages."
A Fox executive told B&C, "This is a breakthrough for us.We’ve never used social networking the way we’re using it now. It provides an instant focus group for us. We push out information, and the viewers send information back to us. It’s a push-pull relationship.”