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Nielsen, Clearly Freaked About Its Clients Forming a Coalition to Get Single Measurement, Reacts

Oct 9, 2009  •  Post A Comment

Nielsen invited about 75 clients to a special Oct. 16 meeting to discuss the issues around integrating online viewing measurement into the company’s television ratings, reports B&C.

In a letter from Sara Erichson, Nielsen president of media client services, North America, clients are invited to “discuss ‘TV Everywhere’, ‘OnDemand Online’ and similar initiatives and their implications for television audience measurement.”

She said Nielsen is working to develop its ability to add online viewing numbers to its National People Meter panel and wants to hear what clients think about aligning those efforts with the industry initiatives.

Clearly this is partly in reaction to 14 of its clients recently forming the Coalition for Innovative Media Measurement to finally get single measurement. To read about the Coalition, click here.

–Elizabeth Jensen and Chuck Ross

2 Comments

  1. Aren’t the commercial formats, and spots, for broadcast and online totally different?
    What would be measured and why?

  2. It seems that most of the commenters dont even read the post till the end.

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