As part of SyFy’s marketing campaign for its four-hour miniseries "Alice," which debuts Dec. 6, people wearing giant white rabbit heads will be dancing in Union Square Friday, handing out leaflets, reports Multichannel News.
There will be online banners and Web sites, as well as a broad media launch for the SyFy original movie, including a tie-in of jewelry items sponsored by Kay Jewelers.
— Allison J. Waldman
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