With Scripps Networks Interactive’s Food and HGTV networks still off of Cablevision homes in the New York area, advertisers are getting nervous, B&C reports.
Although advertisers have ratings guarantees, "New York and Long Island has such a concentration of media people. It is such an important market for a lot of products that it takes on an importance beyond the impressions you are losing," said Ira Berger, director of national broadcast at the Richards Group.
Scripps has been exploring alternative ways to get its programming out, but declined to say how, B&C says.
–Elizabeth Jensen
Netflix on demand/iTunes/Online Hulu style delivery?
Would be interested to know what the ratings would be in something that had pretty good numbers moving to a direct to consumer model and what percentage of numbers can be kept and if profitability can be increased.
Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.