Signaling a shift toward digital and new media, GroupM North America, the largest U.S. media management company, named Rob Norman as CEO, PaidContent reports.

Norman, who will retain his current role as CEO of GroupM Interactive, the company’s digital division, replaces Marc Goldstein, who will leave effective March 31, but remain a senior advisor to the company.

Norman will split the top management duties with Rino Scanzoni, GroupM North America’s chief investment officer.

–Elizabeth Jensen