With Market Not as Strong as Broader TV Marketplace, Kids’ Upfront Draws to Close with 3-5% Rise

Jun 22, 2010  •  Post A Comment

In a market that wasn’t as strong as the general television marketplace, the kids’ television upfront is closing with a rise of between 3% to 5% in sales, reports Anthony Crupi in Mediaweek

The total volume for the children’s television market closed at about $850 million to $865 million, the report says. Prices for ad time on the children’s networks rose by about 6%, with Nickelodeon/Nick at Nite seeing the biggest jump at between 8% to 9%.

Turner’s Cartoon Network, meanwhile, saw rate increases of between 5% to 7%, while sources at Disney XD said it lured ad spending away from Cartoon Network. That helped lift Disney XD’s total volume by 35%, the report says.  


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