The New York Times takes a look at the success of GSN, the cable channel devoted to games that began 16 years ago as a place to air reruns of classic game shows.
GSN will boost its television advertising revenue to a projected $94 million this year, representing a 20% jump from 2007, when David Goldhill joined as chief executive, the story says.
One way the network is engaging viewers is by giving them a chance to win at home through "GSN Live," which gives home viewers a chance to win part of the $1.5 million in prizes the network gives away annually, the story says.
The network also has games on GSN.com and Facebook, along with its own online currency that can be traded for prizes, the article says. “Nobody watches a game show without playing along. It’s almost an involuntary action," Goldhill says.