It’s a rough way to go about boosting a network’s ratings, but the attack in Cairo on Anderson Cooper and his CNN crew apparently had some positive fallout for the cable network, according to The Hollywood Reporter.
Following the attack, Cooper’s 10 p.m. CNN show “Anderson Cooper 360” attracted 540,000 viewers Wednesday in the target 25-54 demo, according to the report, beating Fox News’ “On the Record With Greta Van Susteren” (475,000) and MSNBC’s “The Ed Show” (329,000). The numbers were announced Thursday by CNN.
The breaking nature of the story has also helped CNN in the overall ratings, as the network apparently continues to have a reputation in coverage of breaking news that is better than its usual third-place ranking among cable news networks. As the turmoil in Egypt has escalated, CNN has been beating rival MSNBC in prime time, while Fox News continues to rank No. 1.
On Wednesday night, CNN’s “Parker/Spitzer” had 257,000 viewers in the target demo while “Piers Morgan Tonight” had 384,000, the story reports. Those numbers topped MSNBC’s “The Last Word” (196,000) and “The Rachel Maddow Show” (345,000). Fox News was still well out front with “The O’Reilly Factor” (808,000) and “Hannity” (677,000).