Iger Says Disney May Feed ‘Voracious Appetite’ of Netflix and Other Digital Platforms for New Content

Sep 25, 2013  •  Post A Comment

Walt Disney Chief Executive Bob Iger said the company may create content for platforms such as Netflix and other new digital services, according to The Hollywood Reporter.

"I wouldn’t be surprised if, sometime in the near future, you didn’t hear about Disney making content specifically for one of the platforms you cite and not necessarily making it for one of our channels," Iger told the Fox Business Network when asked about Netflix, Amazon.com and Google.

He added, "Now, we will continue to feed these great (Disney-owned) channels, but these new platforms are voracious in terms of their appetite for good content, and we can make it."

While he didn’t provide specifics, Iger added that the company has the ability to produce traditional TV-type programming as well as more edgy content tailored for digital platforms.

Commenting on the new marketplace for content, Iger said: "You might get a mini-episode of something on one platform and then, you know, tweets about the story on another, and so on. You also have a huge, huge explosion of shortform content that is designed for mobile and basically social distribution where you actually have people that serve as the distributor of that content."

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