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NBC Wins Second Week of Fall Season, Notches Its Best Week-Two Rating in Six Years

Oct 9, 2013  •  Post A Comment

The story of the new TV season appears to be NBC, which is on a ratings roll. The network has now won both the first and second week of the fall TV season, based on Nielsen Media Research figures for the key 18-49 demo, with NBC’s week-two ratings being the network’s best for the week in six years.

Following results for week two, NBC had a 2.9 season average in the demo and held a season lead of 21%, the biggest margin for any network at this point in the season in 11 years.

NBC was No. 2 in total viewers for the season behind CBS, NBC’s best ranking at this point in the season in the past 10 years.

The network’s "Sunday Night Football" and "The Voice" accounted for three of the top four shows of the season so far on the big four broadcast networks in the 18-49 demo.

NBC won all six broadcast prime-time half-hours on Monday in the 18-49 demo, with "The Voice" and "The Blacklist" being the No. 1 and No. 2 shows of the night, respectively.

"The Blacklist" retained 97% of its premiere rating in "Live Plus Three Day" figures and set a broadcast record as the first show to add 5 million viewers in L+3, the network said.

On the strength of "The Voice" and "Chicago Fire," NBC won the first two Tuesdays of the season in the 18-49 demo for the first time in eight years.

Additionally, the Thursday premiere of "Sean Saves the World" improved 27% on its lead-in, and "The Michael J. Fox Show" grew 21% from its lead-in, while the premiere of "Welcome to the Family" retained 92% of its lead-in.

NBC is up 4% versus one year ago in 18-49 (2.9 vs. 2.8) to its highest two-week average in five years (since 2008, 3.1).

In a statement touting its early-season ratings strength, the network noted: "NBC’s early-season leadership comes on the heels of the network’s #2 finish for the 2012-13 broadcast year in 18-49, which marked the first time NBC has finished the year ahead of Fox or ABC without Olympic or Super Bowl help since 2002-03."

Here are the numbers:

Week two averages, adults 18-49:

NBC 2.8/8, 3.6 million
CBS 2.5/7, 3.1 million
ABC 2.1/6, 2.6 million
Fox 1.8/5, 2.2 million
CW 0.5/2, 0.7 million

(Each rating point equals 1.27 million viewers)

Week two averages, total viewers:

CBS 3.7/10, 10.9 million
NBC 3.0/8, 8.7 million
ABC 2.5/7, 7.4 million
Fox 1.6/4, 4.8 million
CW 0.5/1, 1.4 million

(Each rating point equals 2.95 million viewers)

Season to date, adults 18-49:

NBC 2.9/9, 3.7 million
CBS 2.4/7, 3.0 million
ABC 2.2/6, 2.8 million
Fox 2.0/6, 2.5 million
CW 0.4/1, 0.5 million

(Each rating point equals 1.27 million viewers)

Season to date, total viewers:

CBS 3.6/9, 10.6 million
NBC 3.1/8, 9.2 million
ABC 2.6/7, 7.7 million
Fox 1.8/5, 5.4 million
CW 0.4/1, 1.1 million

(Each rating point equals 2.89 million viewers)

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