NUVOtv announced today that it has appointed a well-known veteran of the cable industry as executive vice president, marketing. The English-language entertainment network aimed at Latinos named award-winning cable marketer Laura Masse to the post.
"In this newly created position, Masse will oversee all marketing for the network, including brand strategy, creative services, on-air promotion, consumer marketing, corporate communications as well as the network’s digital presence across platforms," the company said in its announcement. "She is based in Los Angeles and reports to Michael Schwimmer, Chief Executive Officer, NUVOtv."
Said Schwimmer: “Laura is one of the pre-eminent brand marketers in the television business, having achieved tremendous success in helping to build and strengthen marquee network brands including Discovery Channel, AMC and Hallmark Channel. We are thrilled to welcome her to the NUVOtv team at this exciting time in our own network’s growth and development.”
Masse has more than 20 years of experience as a senior marketing executive. She founded the marketing consultancy LBM, advising clients including AMC Networks, Madison Square Garden and RLTV.
The announcement adds: "Previously, she was Executive Vice President, Marketing for Crown Media Holdings, Inc., owner and operator of Hallmark Channel and Hallmark Movie Channel. There, she oversaw all facets of brand-building and marketing for the channels, designing multi-platform strategies that propelled Hallmark Channel to consistently rank in the Top 10 in average primetime HH ratings."
The release notes: "Masse and her teams have won numerous accolades for their work, including CTAM GOLD Mark Awards and Multichannel News’ Campaign of the Year for the successful television premiere of ‘March of the Penguins.’ Masse has been awarded the Brand Builder Award by Promax & BDA, which recognizes innovative marketing and promotion executives responsible for leading today’s premier broadcast and cable companies."