Other Than NFL Games, a Scripted Series Is Pulling In the Highest Ad Prices

Oct 15, 2013  •  Post A Comment

A new report names the TV shows that command the highest advertising prices, and outside of the NFL, the highest rate is for a scripted show, CBS’s "The Big Bang Theory. According to AdWeek, a 30-second spot on the show goes for $326,260.

The show about a group of science geeks tops NBC’s singing competition "The Voice," which commands $264,575 for the Wednesday show, and ABC’s "Modern Family," which receives $257,435 for a 30-second spot.

"The robust unit cost is a function of ‘Big Bang’s’ monster ratings — three episodes into the fall season, Chuck Lorre’s sitcom is averaging 19.2 million viewers and a 5.6 rating in the adults 18-49 demo — and its seemingly unstoppable growth," the story reports. "After posting full-season highs two years running, ‘Big Bang’s’ ratings are currently trending up 12 percent versus the 2012-13 campaign."

Still, the NFL gets the highest price for any program on television, with Fox’s NFC games pulling $595,000 per 30-second ad. NBC’s "Sunday Night Football," meanwhile, gets $570,000 per spot.

The most expensive new series is NBC’s "The Blacklist," which receives $198,667. The priciest freshman comedy is CBS’s "The Crazy Ones," which stars Robin Williams and is receiving $175,200 per 30-second ad, the story notes.

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