There’s apparently a correlation between Facebook chatter and television ratings for new shows, with Variety reporting that the biggest debuts at the four broadcast networks are also those with the most buzz on the social network.
"ABC’s ‘Marvel’s Agents of SHIELD’ led the field among new fall TV series launched prior to October, generating 1.13 million ‘interactions,’ defined as the total number of comments, posts and Facebook ‘likes’ about a show during a 48-hour period beginning with the series’ premiere date," the story says.
Runner-up was "Sleepy Hollow" on Fox, with gained 932,000 interactions. It’s been the most successful new show for Fox, which has already ordered a second season.
"The Crazy Ones" on CBS and "The Blacklist" on NBC finished third and fourth, the story adds.
The piece continues, "Conversely, the series that have fared the worst in the TV ratings among new launches saw the lack of impact play out in their social footprint as well. Sluggish performers including CBS’ ‘We Are Men,’ ABC’s ‘Lucky 7’ and Fox’s ‘Dads’ saw the least activity on Facebook. Even a pair of new premium-cable series, HBO’s ‘Hello Ladies’ and Showtime’s ‘Masters of Sex,’ drew stronger social traction despite being available in far fewer U.S. homes."