Wednesday Ratings: NBC’s Olympics Cool Off a Bit … But Other Broadcast Nets Can’t Compete

Feb 20, 2014  •  Post A Comment

NBC’s prime-time Winter Olympics coverage from Sochi, Russia, continued to steamroll its broadcast competition Wednesday night, based on Nielsen overnights for the key 18-49 demo.

TVbytheNumbers.com reports that NBC coasted to another huge ratings win even as numbers for the Olympics slipped. Prime-time coverage delivered a 5.0 average rating from 8-11 p.m., down 9% from the equivalent night of the Vancouver Games four years ago and down 11% from a week ago.

The closest anything else on broadcast came was a 2.6 average for Fox’s two-hour "American Idol" in viewers 18-49 — with that number down a hefty 24% from last week and off 4% from Tuesday’s performance episode.

CBS broke out a couple of fresh drama series episodes, with "Criminal Minds" settling for a 2.4 average in 18-49, down 14% from its previous original, and "CSI" managing another 2.0, the same as its previous original.

ABC’s only fresh program was the finale of the Rebel Wilson sitcom "Super Fun Night," which went out with a series-low 0.9 in adults 18-49, losing 31% from last week.

For prime time overall, NBC’s 5.0 average was tops in the 18-49 demo, followed by Fox (2.6 average), CBS (1.8), Univision (1.2) and ABC (0.8). NBC averaged 20.1 million total viewers to lead Fox (9.9 million), CBS (8.4 million), Univision (3.1 million) and ABC (2.9 million).

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