Animal Planet Raises Its Bet on Reality Franchise

Jun 25, 2014  •  Post A Comment

While the animal connection may be tenuous, Animal Planet appears to have found a good fit with a new reality franchise. Deadline.com reports that the cable channel has ordered six more episodes and a special for “The Pool Master.”

The franchise, which is about pool designer Anthony Archer-Wills, debuted last Friday with 1 million viewers and 408,000 people in the 18-49 demographic, the story notes. Excluding movies and sports, that helped the network rank fourth among all ad-supported cable networks in the show’s time period with men 18-49 and men 25-54, the piece adds.

“What does this have to do with animals? Nothing,” the story notes.

However, it may be worth noting that the cable channel has been using the tagline "Surprisingly human."

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