A+E Networks today announced the creation of a new integrated division along with a number of executive moves to oversee the reorganized units.
The newly formed A+E Research & Analytics Team "will be composed of four units that will work closely together and with their respective internal clients," the company said in its announcement. "The divisions include Brand Research, Digital Analytics & CRM, Multiplatform Analytics and Revenue Research. The team will report to Don Robert, who was recently appointed to the role of Senior Vice President, Research, A+E Networks."
Among the personnel moves, Marcela Tabares was promoted to senior vice president, revenue research, for A+E Networks, and Tom Pellegrino was named senior vice president, brand research, for A+E Networks.