A new series on Starz found a big audience for its premiere episode, which rolled out Saturday night on the linear channel after online sampling during the week leading up to the premiere.
The Hollywood Reporter’s Live Feed reports that the historical fantasy “Outlander” attracted an estimated 3.7 million viewers tuning in across multiple weekend airings and online sampling.
“That number stands as a multiplatform best for Starz, with 1.4 million viewers outside of the parent net — a fact that might not come as much of a surprise for many,” the piece reports. “Though the network had a big success in ‘Spartacus’ and recently got solid performances from ‘Power’ and ‘Da Vinci’s Demons,’ ‘Outlander’ has given the network its most built-in buzz to date.”
The project has also had decades to gain fans, in some respects. The novel that forms the basis for the TV show was first published in 1991, and gained devotees over the years.
The premiere weekend numbers for the drama, which features a World War II nurse who is transported back through time to 18th century Scotland, are comparable to those for Starz’ “Black Sails,” which debuted in January.
Even though the “Outlander” book series is considered romance, the first episode of the show was close to evenly split between men and women. Starz reported that the audience was 45% males 18 and older, and 51% females 18 and older.