Dick Clark Productions and the Miss America organization have announced a partnership in which the organizations will collaborate on the pageant starting with the 2015 event.
The partnership will cover creative, marketing, sponsorship, licensing, ticketing and distribution elements of the pageant.
“The companies will also work together to develop and leverage the historic brand in new business ventures and programming,” the companies said in an announcement. “Tony Eaton and Tall Pony Productions will continue to produce the Miss America Competition.”
Sam Haskell, chairman and CEO of the Miss America Organization, added: “dick clark productions is the leader in live event television and we look forward to growing the show’s legacy and elevating the Miss America Competition for current and new generations of television viewers. We will continue to build on our commitment to connect and empower women through innovative television opportunities developed through our new partnership with dcp.”