Digital isn’t just popular with children and young adults, as Nielsen data reveals that people 50-64 years old are also watching more digital programming, The New York Times reports.
That age bracket watched an average of 19 minutes of digital video per day in the second quarter of 2014, up from 11 minutes a day a year earlier, according to Nielsen figures. The age group has also shaved its TV viewing time by 6 minutes, dipping down to 6 hours and 12 minutes per day.
“Media executives closely scrutinize the viewing habits of children and young adults in an effort to forecast future changes in the business. But the new research underscores how technology is fast upending the media habits of all viewers — not just younger people,” the story notes.
The Times reports, “Digital viewing is growing most quickly for adults older than 35.
“Younger viewers are spending much less time in front of the television screen and more time watching digital video. Children 12 to 17 are spending about 2 hours and 43 minutes a day watching television — the least amount of time of any age group.”