Ad Age

One of the NFL’s Top Advertisers Takes Strong Stance on the League’s Problems: ‘We are not yet satisfied’

Sep 17, 2014  •  Post A Comment

With the NFL under fire for its handling of suspended Baltimore Ravens player Ray Rice’s attack on his then-fiancee, Anheuser-Busch InBev is weighing in, and it’s not pleased, reports Advertising Age.

The brewer, one of the NFL’s biggest advertisers and sponsors, issued what the publication calls a “stern statement that appears to put the NFL on notice.”

“We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season,” the brewer said in its statement. “We are not yet satisfied with the league’s handling of behaviors that so clearly go against our own company culture and moral code. We have shared our concerns and expectations with the league.”

There was no indication that the brewer may pull advertising or support, however. A spokesman for A-B InBev said the company is “not prepared to share any additional details of our conversations with the league or our sponsorship activity at this time.”

An NFL representative said, “We understand. We are taking action and there will be much more to come.”

Before it issued the statement A-B InBev had declined to comment about Rice’s domestic-violence issue, the story adds.

Please click here to read the full report from Advertising Age.

a-b inbev-logo


  1. Kettle. Pot.

  2. This is a farce. Anheuser Bush is creating a public spectacle for one reason– so that they can grind more from the NFL, with their advertising package. The NFL should toss out Anheuser Bush when the contract is up– plenty of other beer companies would jump right in!! And Anheuser Bush has extreme gall criticizing the NFL!!..THEIR PRODUCT –beer and alcohol — causes a lot of domestic violence.
    Much much more than a handful of miscreant players do.

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