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Bloomberg

Rotten Tomatoes Gives Equal Billing to TV Ratings

Sep 25, 2014  •  Post A Comment

The movie rating site Rotten Tomatoes has given its site an overhaul, which includes giving television ratings equal billing with movies, reports Bloomberg.

A new homepage puts critics’ ratings for shows such as Fox’s “Gotham” next to movie ratings for films including Marvel’s “Guardians of the Galaxy,” the story says. The site began rating TV shows last September.

“The changes are designed to attract new readers and advertisers,” the story reports. “Adding ratings for episodes of dozens of shows and recaps of past seasons will encourage people to check the site before deciding whether to watch a program. That will also entice networks to buy advertisements promoting a specific show and its airtime — what’s called a tune-in advertisement.”

The site will expand its TV coverage, giving more ratings for shows and episodes.

“The Rotten Tomatoes number gets quoted about new movie releases, and we’re hoping we get there on TV shows as well,” said Rotten Tomatoes editor-in-chief Matt Atchity. “With TV, people have a very emotional, personal relationship with the characters. People sit around and talk about them like family members.”

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One Comment

  1. it’s annoying. Too much TV. This used to be a great movie site but it has dropped off with all the clutter.

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